|Posted by Christine Dwyer on October 18, 2012 at 8:10 AM|
The Birth of “Illuminate the Falls for Lung CancerAwareness”
By Christine A. Dwyer
A year ago I was watching football as I normally do onSunday afternoons. During the half time show a mention was made about theBuffalo Bills doing an illumination of Niagara Falls in pink for breast cancer.I got thinking about all the press and publicity that breast cancer gets and Igot a little jealous and a lot motivated.
Hey if the Buffalo Bills can do this for breast cancer, whycan’t I, along with my Make Some Noise for Lung Cancer Awareness do this forLUNG CANCER. Never one to back away from a decent challenge I set out to makethis happen.
I had no idea who to call and no idea how this would evercome to be but my mind was made up and my heart was set on this. So I begancomposing my thoughts and writing my pitch and compiling Lung Cancer facts andinformation to back up the intense need for raising awareness.
I sent my requests off and actually never dared to dream Iwould ever hear anything back. I reallyfigured that this would be filed in that infamous circular file, or lost intransit between offices etc. I hadactually moved on and almost forgotten about the request completely!
Early in October I got “THE CALL”. When I heard thegentleman on the other end telling me he was calling in regard to my request toilluminate the Falls in white for lung cancer I was so afraid he was going totell me it was not possible. Much to my amazement he told me just the opposite.I wish I had words to describe the feeling of sheer amazement that came overme! Next we needed a date. I was in the car, I had no calendar with meand was trying to envision the month ahead. Finally we decided on November16. The 16th happened to be aWednesday that year, mid week. It was also, coincidentally mid month exactly ifyou looked at the calendar! It felt perfect to me and so the date was set!
I had just over ONE month to get the details in place, getthe word out about this event, contact press and get some publicity! I camehome and got to work. Facebook is ahugely useful social media outlet for things like this and I set up an Eventpage and began to post about it on my personal page as well as the Make SomeNoise for Lung Cancer Awareness page. Soon the newsfeed was full of people andorganizations sharing the information and details of the event. I have to say, beingone person behind the MSN4LC page as well as the only person behind thismonumental event it was overwhelming~!
November 16, 2011. I was at the falls, on the American Side.
I can tell you that there is not a feeling in the world that compares to seeingthose beautiful Falls lit up in ANY colors, but when those lights went to purewhite?
Again this year, November 16, 2012, from 8-8:15pm and againfrom 9-9:15pm the Falls will again be lit in pure white light to raiseawareness for Lung Cancer. This is thesecond annual Illuminate the Falls for Lung Cancer Awareness made possible by Make Some Noise for Lung Cancer Awareness.
Visit the Facebook Event Page at;